Inside NYC

Inside NYC is an experiential-entertainment concept that provides corporate groups with authentic New York City evenings in private lofts hosted by a curated group of  New  Yorkers. To characterize the concept, I designed a combination mark representing a peephole into the City juxtaposing a fisheye NYC landscape within a camera lens frame. From there we developed the full corporate identity, content and website.

naming_logo_slogan_site web_supports de com

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